Key Terms
Term Explanation advertorial Advertising material that is designed to look like editorial. In the UK, this is covered by a BSME code of practice and must be labelled as 'advertising promotion' audience The people that you want to reach. bleed Printed matter that extends beyond the trimmed edge of a page. The bleed area is usually 3mm beyond the trimmed size of a page body copy main text on a page byline The headline and text of a second less important story in a magazine or paper. classified advertising Advertising sold by the line or column centimetre (as opposed to display advertising). Adverts grouped according to content. Caption/anchorage An explanation of a photo or diagram. coverline Gives more information about the headline and article – used to make you read on. cover mount A gift stuck to a magazine...