Magazine Techniques

Techniques

Effects

Emotive words:

- e.g. warm, gentle, fragrant, love

- words that make us feel something

- can influence opinions and decisions

- other emotive words like old, stale and cold are distasteful

- a tone of intimacy and understanding can be created through pronouns ('I' and 'you')

- slang and 'cool' speak

- puns or eye-catching titles is important

- sound devices such as alliteration, assonance and similes help create images

- exaggeration is useful

- statistics and figures make products sound scientific

- broad generalisations and sweeping statements are frequently used as they can't be tested for accuracy

- imperatives such as 'must' and 'have to' are common