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SOI

This brief is asking me to create an entertainment music magazine.  The magazine I am creating is about hip-hop. The name of my magazine is ‘HOP’.  The content of my production will have a front cover which will include themes that you will see on a regular magazine. In the magazine, there will be an exclusive ‘question and answer’ with an upcoming hip-hop duo from Britain called ‘DNA’ . From my audience research, the most popular choice was a Q&A. This will be beside a few pictures of the artists and will show the reader what the artists are all about. The camera angle I will use on my front cover is a long shot, to show the reader the clothes and more of the setting to display the cover star’s clothes and show the graffiti wall setting. The selected setting contributes to the stereotype of hip-hop artists as it is in an urban area with graffiti walls. In my double page spread I will have a range of different shot types. The mode of address ...
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Magazine Representation

Typical representations: Male: dominant, smart, physical Female: sensible, housework, inferior White British: powerful, dominant, rich African: criminal, rap, lower class Asian: nerdy, technologically-gifted, martial arts Middle Eastern: terrorists, aggressive, sexist
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Target Audience

My Magazine: Target Audience gender: both age: 14-18 year old ethnicity: all ethnicities social class: any Grade Social class Chief Income Earner's Occupation (% of Pop. 2008) A upper middle class Higher managerial, administrative or professional. (4%) B middle class Intermediate managerial, administrative or professional (23%) C1 lower middle class Supervisory or clerical and junior managerial, administrative or professional (29%) C2 skilled working class Skilled manual workers (21%) D working class Semi and unskilled manual workers (15%) E Those at the lowest levels of subsistence Casual or lowest grade workers, pensioners and others who depend on the welfare state for their income (8%)
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Magazine Techniques

Techniques Effects Emotive words: - e.g. warm, gentle, fragrant, love - words that make us feel something - can influence opinions and decisions - other emotive words like old, stale and cold are distasteful - a tone of intimacy and understanding can be created through pronouns ('I' and 'you') - slang and 'cool' speak - puns or eye-catching titles is important - sound devices such as alliteration, assonance and similes help create images - exaggeration is useful - statistics and figures make products sound scientific - broad generalisations and sweeping statements are frequently used as they can't be tested for accuracy - imperatives such as 'must' and 'have to' are common
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Persuasive Language

Techniques Alliteration: Cannibal Cops Find Killer's Kit Rhyme: Maggie Dead in Bed at Ritz Repetition Rhetorical Question: Is There No-one Left in Britain who can Make a Sandwich? Abbreviation: It'll Rain 'Til September Monosyllabic: Dead! Emotive Language: Pure Terror in her Eyes Colloquial Language: Harry Naked Romp Rule of Three: Blood, Sweat and Tears Mode of Address
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Key Terms

Term Explanation advertorial Advertising material that is designed to look like editorial. In the UK, this is covered by a BSME code of practice and must be labelled as 'advertising promotion' audience The people that you want to reach. bleed Printed matter that extends beyond the trimmed edge of a page. The bleed area is usually 3mm beyond the trimmed size of a page body copy main text on a page byline The headline and text of a second less important story in a magazine or paper. classified advertising Advertising sold by the line or column centimetre (as opposed to display advertising). Adverts grouped according to content. Caption/anchorage An explanation of a photo or diagram. coverline Gives more information about the headline and article – used to make you read on. cover mount A gift stuck to a magazine...
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